Juventus

In 2018, Juventus were ready to dominate European football. The summer following their seventh consecutive Scudetto was followed by a transfer window where they made several big signings.

The Old Lady signed Cristiano Ronaldo for 117 million euros, Joao Cancelo for 40.4m euros, Douglas Costa for 40m euros, Leonardo Bonucci for 35m euros and Emre Can on a free transfer.

They spent 263.20m euros to strengthen a team that already had Paulo Dybala, Sami Khedira, Mario Mandzukic, Juan Cuadrado and Miralem Pjanic.

The following year, they also went on a spending spree, signing Matthijs de Ligt (85.5m euros), Danilo (37), Dejan Kulusevski (35), Cristian Romero (31.5), Luca Pellegrini (22), Merih Demiral (19.5), Aaron Ramsey (free), Adrien Rabiot (free) and Gianluigi Buffon (free).

Despite spending as much as 230.5m euros and winning their ninth consecutive Serie A title, they were eliminated by Lyon in the Champions League Round of 16.

“We said since the summer that the Champions League is the objective and it will be every year,” said president Andrea Agnelli at the time.

“We can continue to grow. We have a team that guarantees a great future for Juventus.”

In 2021, they spent 155.31m euros to sign Arthur (76), Nicolo Rovella (23.3), Alvaro Morata (20) and Rolando Mandragora (15).

However, everything went wrong that season, as they were eliminated in the Champions League last 16 by Porto and failed to win the Serie A.

Italian catharsis

Juventus not only surrendered their Italian throne after nine consecutive league titles. They did not even compete for the title and struggled to secure fourth place on the last matchday of 2020/21.

A difficult season, with Andrea Pirlo in the dugout, led to Massimiliano Allegri’s return to the bench and a change of direction in the squad marked by the departure of Cristiano Ronaldo to Old Trafford.

Although last season was the first without titles since 2010/11, finishing fourth in Serie A and being knocked out in the round of 16 by Villarreal, the Old Lady began to lay the foundations of their rebuilding project.

This is what Juventus 2022/23 will look like

After the signings of Dusan Vlahovic (81.6m euros) and Denis Zakaria (8.6m) were made official, Juventus signed Angel Di Maria on a free transfer this summer, with Paul Pogba also returning to the club.

“The main motivation was to come here and win everything with Juve,” said Di Maria.

“I want to lift as many titles as possible and playing for this club gives you that opportunity.”

Dybala, Chiellini… and De Ligt?

Meanwhile, Dybala and Giorgio Chiellini were the last to leave Turin and De Ligt could also depart for Bayern or Chelsea.

If the Dutch centre-back leaves, Juventus will move for Napoli’s Kalidou Koulibaly.

In total, Juventus spent 815.51m euros in the last five seasons. No team in Europe have ever spent so much on transfers, as the Old Lady are followed by Manchester City (653.66), Real Madrid (631.25), Barcelona (621.10) and Chelsea (619).

The Italian tax law that came into force in January 2020 and the 511.52m euros they made by selling Cancelo (65), Pjanic (60), Mattia Caldara (36), Moise Kean (27.5), Can (25), Cristiano (15), Rodrigo Bentancur (19) helped them fund the aforementioned signings.

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